The Bud Light "Dude" Commercials

This Bud Light campaign continues beer commercials' proud tradition of being awesome.

First, the melancholic music: from a Movie Score perspective it's almost Godfather-esque and then with the slightest dash of Eternal Sunshine of the Spotless Mind.

Then, there is the episodic memory sequence. OH! Those 'scenes of life.'

And of course, Readers, the Resolution at the end that is less a Resolution than a bold signifier that this gentleman's Jamesean story has only just begun to be told.



Dude.