The following commercial aired this morning on MSNBC in the greater NYC area. The commercial is from the IFCJ (International Fellowship between Christian and Jews) and asks for donations to support Israel in light of the recent fighting/ war in Gaza.
The commercial is interesting (it is targeting the high Jewish population in NYC) as it asks for donations during a "time of war" without mentioning how the money will be used other than to vaguely say "Save Lives." Further, it truly lacks any discussion of why the conflict exists and avoids discussion of proportionality in attacks. Instead the commercial seems to hide around the ideographs of "terrorism" as it seeks support. Finally, the religious element only exacerbates the political conflict, especially when a Christian group attempts to join forces with one side.
While I am certainly not arguing against a right to self-defense and a right to live peacefully, even if that means some violence is necessary, I am struck by the organization's claims that only one side is suffering in this ordeal or that one side suffers more than the other. It seems that if there is going to be any resolution to this conflict, this ad that seems only to equate one side with terrorism is a short term goal only.