Friday, May 02, 2008

Obscure notes from the edge of the Universe...

If anyone was wondering what was the most useless human gadget ever invented, you can stop now as the contest is over. It appears that a few inventors, and marketing geniuses, in Switzerland created it: a $300,000 watch that does not tell time. From the WSJ:
Swiss watchmaker Romain Jerome just launched the "Day and Night" watch. The watch won’t tell you what time it is. That’s so yesterday. But it does tell you whether it’s day or night — helpful, I guess, for billionaire types who can’t afford windows.

As the company’s Web site boasts: “With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”
What’s most impressive about the Day&Night is its complexity, given its absolute uselessness. The watch features two tourbillons — devices that overcome the ill effects of earth’s gravity on a watch’s accuracy — connected by a differential mechanism. Instead of hands, the watch has a “contemplative tourbillon operation whereby the ‘Day’ tourbillon operates for 12 hours to symbolize working life, while the ‘Night’ tourbillon takes over afterward to represent an individual’s private time.”

Like other Romain Jerome watches, the watch is made in part with steel salvaged from the sunken Titanic, along with material from the shipyard where it was built. That sounds creepy to me, but maybe today’s buyers prefer morbid metals.
And, if you are wondering, the watch sold out in 48 hours.

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