Friday, October 10, 2008

Inoculation Theory

Communication strategy whereby a person delivers a message to an audience to make sure that that an audience is resistant to future attacks. This strategy has the effect of reinforcing the beliefs of the audience, making those beliefs stronger, and diminishing the possibility that competing messages will persuade an audience.

An example:


Just as in the Democratic primary, one candidate is months ahead of the other.

4 comments:

harrogate said...

Thank you for that, Solon.

He should break that rhetoric out for next week's debate. Even if---NAY---especially if McCain doesn't directly confront him with the Smearing.

He should find a way to look McCain in the eye and say those very words. He should find a way to make it the first words that come out of his mouth at the debate.

It isn't all about who wins the election, anymore. The indecency of what the GOP is doing has hurt the country fundamentally. By calling it out to the GOP's titular head, Obama would do the Country a service.

In Harrogate's humble opinion.

solon said...

I am watching Hardball now and the show played clips where Mccain stood up to his supporters and stated "Obama is a good citizen; I just have disagreements with him."

He's learning, most likely because McCain's poll numbers dropped.

reed said...

good post but i am not sure if you have entirely captured the full scope of inoculation theory.

i remember reading that inoculation also results in subsequent regardless of whether opposing arguments are different/similar more valid/less valid. in other words, over a period of time, if a person is properly inoculated, they become close-minded ... ie we have sticky personal beliefs.

am i misled?

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