How you attack sexism

Cleansing our language will not be as effective as attacking social institutions. This is a new ad from the Obama campaign that exposes McCain's sexist and paternalistic attitudes against women, as well as explicitly attacking McCain on equal pay and implicitly attacking him on Supreme Court Justices.

Better yet: rather than attack the mythological beast known as "the media" the ad targets what hinders women from receiving equal pay in this case, the law. It features Lilly Ledbetter from the Supreme Court case, Ledbetter v. Goodyear Tire Co.