Because voters are not computers, willing and able to remember and analyze candidates' every position, they rely on what political scientist Samuel Popkin of the University of California, San Diego, calls "gut rationality,"
Monday, February 11, 2008
The Gut as an Epistomological Center
Megs, this article is for you: "When It's Head Versus Heart, the Heart Wins."
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1 comment:
Well, I could have told you this, but it's nice to have a study to back me up. (By the way, if the gut is the epistomological center, mine is saying gummy bears. And I think that's always the right move.)
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