Friday, February 15, 2008

Doing that thing Obama does

Well, it is a morning of rhetoric. Over a Slate, Jack Shafer discuses Obama's rhetorical style. He also links to a paper by David A. Frank, a professor of rhetoric at the University of Oregon. Here is a taste of the Slate article:
As the candidate who prides himself on disagreeing without being disagreeable, Obama takes on a Christlike quality for lots of people, especially white people. If a white American doesn't feel guilty about race, you can be almost certain that he feels anxious about it. Believe me, if these people had a street address where they could go and get absolution, they'd take the next taxi. Obama has a talent for extending forgiveness to the guilty and the anxious without requiring an apology from them first. Go forth and sin no more, he almost says, and never mind the reparations. No wonder they call him the brother from another planet.

He also knows how to comfort voters with a national narrative of his own invention. As Frank writes, the Song of Obama usually begins with references to Thomas Jefferson, a self-contradicting political thinker whose stock—for good reason—has not always been high in African-American circles. Next, he ropes in Abraham Lincoln, whom he describes as less than a perfect emancipator in this 2005 speech. And yet Obama, a tall, gangly, lawyer whose political career was made in Springfield, Ill., slyly compared himself to Lincoln when he declared for the presidency. Lincoln, Obama said, was "a tall, gangly, self-made Springfield lawyer" who "tells us that there is power in words" and "tells us there is power in conviction."

Obama's national narrative notes both Roosevelts before calling on Martin Luther King Jr. and, as everybody knows, Ronald Reagan. The implication, of course, is that the Obama candidacy stands as the fulfillment of the American ideal, and by casting their ballot for him, voters can participate in that transcendent moment. It's a dizzying notion. No wonder George Packer's mind went vacant after he heard Obama speak.

In his speeches, Obama pretends to be a hero out of Joseph Campbell. He talks about being on a journey that is about more than just hope and change. If you want to walk together down his American road, he wants you to be prepared for hard work. It's never going to be easy. He warns his listeners to beware of the cynics and the they-say and they-said naysayers who believe the quest is hopeless.

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