While we have discussed identity politics in relation to the Democrats, here is another reminder of how Conservatives attempt to engage voters with identity politics and employ the Southern Strategy. (You can read another example from M. a few days back.) According to Politico, Texas Republicans have this on sale for its state convention. This button reflects the Republicans desire to brand Republicans as being white (and Christian).
This is nothing new, especially for Texas. In Lines in the Sand, Steve Bickerstaff argues that when the Texas State Republicans redistricted the state in 2003 - 2004, they attempted to brand the Democrats as being the party that represents minorities,
And for those Clinton supporters who feel that Senator McCain and the Republicans will be a better choice in the fall and this button is still not enough, I suggest you read Senator John McCain's 1998 joke about Hillary Clinton, Chelsea Clinton, and Janet Reno, or the comments by a prominent McCain fundraiser (and Aggie Alum.), Clayton Williams. While I do not think that any readers here are in this category, these comments need exposure.
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