In 2007, the NFL launched its SuperFan campaign. This contest allowed fans to pitch a commercial to NFL execs and the winning person would be allowed to develop the commercial for the SuperBowl.
Here is the winning commercial, "Hard to Say Goodbye." There are two clips to wacth. The first is the "invention" of the ad or the pitch. And the second is the "praxis" or the ad itself.
Full disclosure here: I did go to high school with the winner, Gino. My sister knew him and was friends with him but I did not know him very well.
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