Friday, July 17, 2009

The Cynicism Against the American Public: The Soda Pop Campaign

As President Obama and Congress attempt to reform health care, there is a new group attempting to fight the reform through a juice and soda campaign. It is like the Twinkie Defense, only different.


First, watch the ad here. Then, continue reading....




It is an interesting argument:

In the current economic climate, families are trying to save and not spend (and, hence, not always enjoying life. Except this family who looks like their enjoying life. But see, they are a nice, middle-class, suburban family who needs to camp instead of going to Dizz-Knee-Land. And no one likes to go camping, especially suburban families. Hence, this tax is hurting the family in question.)

Congress wants to tax the simple pleasures of life (the only thing you may be enjoying right now): juices and soda. If Congress taxes these as "some in Congress are thinking about it," you will not even be able to have this pleasure. (And then you too will need to go camping on vacation.)

Taxes do not make people healthy. Only education, exercise, and a well balanced diet will make people healthy. (Um.... and you should eat your vegetables because people in Africa are starving.)

As this ad appeals to an "educated public" it is also deeply cynical as it expects the audience not to understand the role of juice and soda on health care. An educated public would know that the increase of juices and soda in our daily diets increase the chance for obesity (see here, here, and here). Obesity increases medical costs (see here, here, and here). Health care reform is urgent because of rising costs. Consequently, a tax on juice and soda will reduce obesity. Reducing obesity will reduce costs. This means there is great social benefit to this tax even if there is no reform of the health care industry, which I would argue is still necessary. But that is the subject of another post.

But this has very little to do with the real issue of the ad: preventing health care reform.

Yet, for Americans Against Food Taxes of all this means is that 46 million Americans should go without Health Care insurance because suburban middle-class family X wants to drink soda even if drinking soda increases health care costs. The group would like people to say no to discriminatory taxes that burden those who drink soda and, consequently, who burden the rest of society for increasing health care costs.

Enjoy liberty with no social duty!!!

Coca Cola for everyone, especially if the company puts the cocaine back in!!!

No comments: