In the Miss America contest, Miss California, Carrie Prejean, argued that Same-Sex Marriage violated God's law and, as some believe, her answer cost her the contest. You can see a clip from the contest here.
In response, Miss California will be part of an ad campaign by the National Organization for Marriage.
According to Ben Smith at Politico:
What happens when a young California beauty pageant contestant is asked, "Do you support same-sex marriage?" She is attacked viciously for having the courage to speak up for her truth and her values. But Carrie's courage inspired a whole nation and a whole generation of young people because she chose to risk the Miss USA crown rather than be silent about her deepest moral values. "No Offense" calls gay marriage advocates to account for their unwillingness to debate the real issue: Gay marriage has consequences.
If nothing else, we now know that Same-Sex Marriage hurts beauty queens and, consequently, should not be allowed.